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The belif Promise
belif is committed to becoming the most truthful skincare brand in the world. Pronounced as “belief,” the name reflects trust and a promise to deliver the highest quality ingredients, formulas and benefits to every customer. belif combines time-trusted apothecary herbal traditions with modern Korean skin science to provide the best care for skin. Honesty, simplicity and transparency are incorporated throughout all aspects of the brand.
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belif in Truth
True Ingredients
belif uses only rare, carefully selected herbs that have been used since ancient times
belif uses only rare, carefully selected herbs that have been used since ancient times
True Benefit
belif’s containers are simple, straightforward and science-driven
belif’s containers are simple, straightforward and science-driven
True Safety
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances
True Timelessness
belif is a true herbal hydration collection. Honesty is its core value.
belif is a true herbal hydration collection. Honesty is its core value.
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